Rana AlBasri Mouawad. Strategist. Speaker. Advisor. Mentor.
Build a Personal Brand That Actually Drives Growth
Personal brand without trust is just noise. I've spent 20+ years building reputation strategies for founders, social influencers and global brands across 4 continents. What you need is a personal brand that communicates your value, with credibility that helps you grow.
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"When it was time to rebrand and sharpen my messaging, I knew I needed someone who could cut through the noise and get it done. Rana was exactly that person."
Dr. Rana Sabra, Global Marketing Executive. Professor & Published Researcher. Forbes + 4X TEDx Speaker.
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“Rana's approach is both structured and flexible. She took the time to understand the intricate details of my industry and thoroughly studied the market I wanted to enter. Her organized framework provided me with peace of mind, knowing I was in capable hands.”
Hanadi El Imam, Consultant - Communication & Media Executive
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![Close-up of a smiling woman with red hair, wearing a sleeveless black top, in front of a brick wall.]()
"If you're looking to upgrade your brand and your communication channels are aligned with your business, don’t think any further and just work with Rana!"
Ryma Krimi, Business Philanthropist | Global Non-Profit Founder
It's time to build a reputation that coverts..
Personal Brands are built on Trust. Trust brings growth in business and career…
Personal branding isn't about posting more. It's about building a reputation that makes people want to work with you, partner with you, and refer you.
You've probably done everything right; the content plan, the social media hooks, the networking events. You've done the work, but it's not being translated to sales in your business or growth in your career.
You're not doing it wrong. Most advice labeled as 'personal brand to-do's” prioritise non-strategic visibility over trust.
I've worked as a communications strategist for 20+ years across different markets, different contexts and for different reputation goals, and nothing can build someone's name more than trust (or erodes a reputation more than the lack of it…).
That's why I created the TRUST Method – a strategic framework for building personal brands that actually convert.
Today, I speak, offer masterclasses and workshops, and work within my group program on the exact strategies that can help founders, entrepreneurs and working professionals build reputations that directly impacts their business and career growth.
What Happens When You Build a Reputation, Not Just a Profile
Here's what strategic personal branding actually delivered for our clients:
→ A business consultant secured a six-figure government grant in 10 days after repositioning her personal brand to demonstrate credibility and expertise.
→ A marketing expert launched her group coaching program, realigned her messaging, and hit her revenue goals in 3 months using the TRUST Method framework.
→ A founder repositioned her brand 180 degrees, regained lost followers, and grew her audience to six figures – which led to better business partnerships and deals.
This isn't about vanity metrics. It's about building a reputation that opens doors.
Here's How We Can Work Together
Work with Me 1-on-1
If you're the "best kept secret” or have been experiencing the same reputation plateau for months (or even years) with no growth to your business or career, it is time to reassess your reputation and communications strategy.
You can build a personal brand that attracts the right opportunities, positions you as the expert you are, helps you articulate and communicate your value, build a network, and positively impact your business or career.
(Currently fully booked. Applications are open. Only applicants will be contacted when there is availability.)
Brand Like A Leader™
A reputation-building program for founders & entrepreneurs who've outgrown generic advice and need a systematic approach that actually converts attention and visibility into opportunity.
If you online & offline presence needs to reflect the depth, credibility, and strategic value you bring to your clients, then this program is for you.
This 6-week personal branding cohort is designed to help entrepreneurs build reputations that match the caliber of work they actually do.
Hi, I'm Rana.. and I believe we're all here to make waves…
For 20+ years, I've built brands at Red Bull and Intuit, worked in multinational agencies on clients like GM, Jumeirah International, Nivea , Nestle, LÓreal, Audi, Adidas, Breitling and more, across 4 continents. I've worked in the Middle East, Arica, North America, and beyond. I've built reputation strategies in agency, corporate, as an artist, a fashion designer and in entrepreneurship.
Now, based in Canada, I'm a strategist, speaker, advisor and I help founders and entrepreneurs build personal brands that actually drive business growth.
I know what it's like to question whether your ideas are good enough, whether your work matters, whether you're on the right path. But I also know this: the world needs what you have to offer. You just need a strategy to communicate it.
We're not here to follow trends, algorithm and content hamster wheels. We're here to build something timeless - your reputation.
With a blend of creativity, strategy, and heart, I help reputations come to life.
That's what my TRUST Method is for. Reputation are built on Trust. Trust builds growth.
Most personal brand consultants come from social media or graphic design. I come from agency, corporate, and entrepreneurship. I've built reputation strategies at scale, and I've done it across cultures and contexts.
That cross-market experience? It taught me critical lessons: reputation building requires, authenticity, substance, context, validation and a strong strategy.