What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer’s journey when planning your marketing strategy. In this episode, we chat about customer journey and how to map one for your business.
The success of your personal brand or business is not based on vanity metrics of your social media following, but by engaging with an audience who is aligned with your vision. Here’s a list of 10 steps to having a quality tribe following.
Content Strategy is the ongoing process of translating your objectives and business goals into a plan that uses content as a primary means of achieving those goals. So for us to build a content strategy, it is important to understand: What is Content? What are the four elements of Content? Why is content king? Why is Content Strategy important in building a brand and growing a business?
When I first started my consultancy, I broadened my focus and soon enough, I realized that this was a mistake. Today, most entrepreneurs find it difficult to identify and determine their ideal customer. Narrowing down your customer base seems counterintuitive, but in reality, this increases your brand exposure. In this podcast episode, I share 3 steps to identify your ideal customer and a free resource.
The evolution of marketing to men was distinct. Efforts in research to understand a man’s psyche and motivations grew and researchers made the right move to pivot from the classic questions and start asking deeper, more relevant ones.