As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.
Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.
What is more exciting for a business owner than having a happy loyal customer? Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it. This is the power of creating a referral program within your business. In this episode, we talk about kickstarting a referral program.
In this episode, I take you through 15 lessons I learnt during my 15 years in corporate that have impacted the person and the business you see today.
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer’s journey when planning your marketing strategy. In this episode, we chat about customer journey and how to map one for your business.
This is an in-depth episode, case study – giving you a deep dive into how to build a publicity plan to launch in 3 months. The strategies shared gives you a step by step actionable tactics into a PR campaign.
Email Marketing is a powerful communication channel and tool that should be a priority in any business and for all entrepreneurs, whether they are brand-new or veteran ones. In this episode, I share specific steps to outline the process of how to start email list building from scratch.
Launches are part of the growth strategy for a business. Many successful businesses alternate and mix between small and large launches in its lifetime to build on its successes and continue growing and engaging with their customers, and of course enlarge their loyal customer base by acquiring new leads. This tactic keeps the business alive, connected, and interesting to its customers and clients. If you’re planning a launch soon, avoid these marketing mistakes!
In this bonus episode, I take you through some of the highlights of the book “Rework”, what a fantastic resource to go back to again and again.
The sustainability of a business is based on many factors, the main one is catering to the existing clients AND building new connections with potential customers. If you’ve just started your business venture or you are few years in, this question “How do I find customers online” will always surface, especially in this digital world. In this episode, I share with you actionable strategies to help you start implementing today, to find and connect with customers online.