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Personal Brand Resolutions: Mistakes to Avoid in 2022

As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.

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How do you Position yourself in a Competitive Market?

Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.

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If You’re Planning a Launch, Avoid these Marketing Mistakes!

Launches are part of the growth strategy for a business. Many successful businesses alternate and mix between small and large launches in its lifetime to build on its successes and continue growing and engaging with their customers, and of course enlarge their loyal customer base by acquiring new leads. This tactic keeps the business alive, connected, and interesting to its customers and clients. If you’re planning a launch soon, avoid these marketing mistakes!