In this bonus episode, I take you through some of the highlights of the book “Rework”, what a fantastic resource to go back to again and again.
The sustainability of a business is based on many factors, the main one is catering to the existing clients AND building new connections with potential customers. If you’ve just started your business venture or you are few years in, this question “How do I find customers online” will always surface, especially in this digital world. In this episode, I share with you actionable strategies to help you start implementing today, to find and connect with customers online.
An entrepreneurial mindset helps in looking at situations from different angles, and in being solution oriented. It makes us open to learning new skills that are necessary in our business journey. To understand it and cultivate it, we need to know what it means and what are its attributes.
Wherever you are in your journey, whether you are building a service based business or a product based one, I encourage you to build your personal brand along side your business. I cannot begin to emphasize how customers and clients today connect and eventually buy from brands that are created by people they know, follow, like and trust.
Almost everytime I meet someone new and they find out I come from a marketing background, I get one of 2 responses. The first is: Marketing is over rated.. It is not a requirement! The second is: Marketing is EVERYTHING. It’s “the magic pill” to realizing dreams, making and growing a business. So today I am debunking 10 Marketing Myths.
Success happens with 20% effort and 80% mindset. Creating a business or a practice is hard. But, your mindset is your ally, helping you build your confidence and stop you from playing small.
Imagine how it would feel if you promote your business over and over again and and you experience your audience converting to customers regularly. Entrepreneurs like Gary Vee, Huda Beauty, Richard Branson, Oprah, experience that and have one thing in common. It is called a Personal Brand.
We all know that by sharing and publishing regularly, content serves as a tool of connection, education, or entertainment; building a bridge between us and people we want to connect with… audience who find us and stick around because we caught their attention. This episode is jam-packed with information to make content planning and filling a month’s content calendar an easy task.
The struggle that many business owners face is while they create and produce original content and move on to creating the next piece of content, they soon feel that they are running out of content ideas, or their content is not bringing-in the attention they projected. This is where repurposing comes in.
The common thread, the one thing that I have noticed about 2020 for so many people is that they all have TIME. Time to start concentrating on passions and give them their overdue attention OR time used to evaluate personal situations, especially that many have woken up to the fragile nature of the job market, and the current shakiness of job security. If you are standing at this crossroad, thinking of uncomfortable changes, having tons of ideas or passions and wanting to turn them into businesses, then this episode is for you. The question is: how can you know if something you are passionate about can be a business?