Wherever you are in your journey, whether you are building a service based business or a product based one, I encourage you to build your personal brand along side your business. I cannot begin to emphasize how customers and clients today connect and eventually buy from brands that are created by people they know, follow, like and trust.
Almost everytime I meet someone new and they find out I come from a marketing background, I get one of 2 responses. The first is: Marketing is over rated.. It is not a requirement! The second is: Marketing is EVERYTHING. It’s “the magic pill” to realizing dreams, making and growing a business. So today I am debunking 10 Marketing Myths.
Success happens with 20% effort and 80% mindset. Creating a business or a practice is hard. But, your mindset is your ally, helping you build your confidence and stop you from playing small.
Imagine how it would feel if you promote your business over and over again and and you experience your audience converting to customers regularly. Entrepreneurs like Gary Vee, Huda Beauty, Richard Branson, Oprah, experience that and have one thing in common. It is called a Personal Brand.
The success of your personal brand or business is not based on vanity metrics of your social media following, but by engaging with an audience who is aligned with your vision. Here’s a list of 10 steps to having a quality tribe following.
Content Strategy is the ongoing process of translating your objectives and business goals into a plan that uses content as a primary means of achieving those goals. So for us to build a content strategy, it is important to understand: What is Content? What are the four elements of Content? Why is content king? Why is Content Strategy important in building a brand and growing a business?
I share with you the “art” of pitching your story, gain media interest, build relations, get published by guiding you through the 3 stages of media relations: The Preparation Stage, The Pitching Stage and The Follow-up and Building Relations Stage.
We are worried how the world sees us, so we conform and learn to adapt by disappearing and blending in and somehow loosing our voice.