As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer’s journey when planning your marketing strategy. In this episode, we chat about customer journey and how to map one for your business.
This is an in-depth episode, case study – giving you a deep dive into how to build a publicity plan to launch in 3 months. The strategies shared gives you a step by step actionable tactics into a PR campaign.
Email Marketing is a powerful communication channel and tool that should be a priority in any business and for all entrepreneurs, whether they are brand-new or veteran ones. In this episode, I share specific steps to outline the process of how to start email list building from scratch.
Launches are part of the growth strategy for a business. Many successful businesses alternate and mix between small and large launches in its lifetime to build on its successes and continue growing and engaging with their customers, and of course enlarge their loyal customer base by acquiring new leads. This tactic keeps the business alive, connected, and interesting to its customers and clients. If you’re planning a launch soon, avoid these marketing mistakes!
Welcome to a new season celebrating our 1st Anniversary of Let’s Make Waves Podcast. If you are planning to launch a podcast, listen to this episode, where I share 8 lessons and benefits I experienced since creating my podcast.
In this episode, I share with you a story of how felt imposter syndrome and what tactics worked for me to best handle it. So many high achievers have this secret, where they feel like their accomplishments are a result of complete luck. This pattern of thoughts, and doubt can affect anyone, regardless of their job, social status, education or experience.
Clubhouse is another way for us to strategize social media marketing that will help us build our personal brand. On this episode, I share 10 points that will positively impact your experience on Clubhouse PLUS building your personal brand on the platform.
There are so many voices out there in the digital sphere that is competing for the attention of the audience. Building a laser focused message is a tool that will help you stand out in a crowded space, elevate your unique voice and build the trust between you and your ideal audience, making you and your business top-of-mind. In this episode, I share with you 5 questions that you need to answer today – a discovery exercise – that will help you start the journey into building your personal brand.
Wherever you are in your journey, whether you are building a service based business or a product based one, I encourage you to build your personal brand along side your business. I cannot begin to emphasize how customers and clients today connect and eventually buy from brands that are created by people they know, follow, like and trust.