wood typography photography blur

Personal Brand Resolutions: Mistakes to Avoid in 2022

As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.

group of people inside building

If You’re Planning a Launch, Avoid these Marketing Mistakes!

Launches are part of the growth strategy for a business. Many successful businesses alternate and mix between small and large launches in its lifetime to build on its successes and continue growing and engaging with their customers, and of course enlarge their loyal customer base by acquiring new leads. This tactic keeps the business alive, connected, and interesting to its customers and clients. If you’re planning a launch soon, avoid these marketing mistakes!

anonymous black female freelancer using laptop near dog

5 Questions to Ask Yourself when Building your Personal Brand

There are so many voices out there in the digital sphere that is competing for the attention of the audience. Building a laser focused message is a tool that will help you stand out in a crowded space, elevate your unique voice and build the trust between you and your ideal audience, making you and your business top-of-mind. In this episode, I share with you 5 questions that you need to answer today – a discovery exercise – that will help you start the journey into building your personal brand.