The common thread, the one thing that I have noticed about 2020 for so many people is that they all have TIME. Time to start concentrating on passions and give them their overdue attention OR time used to evaluate personal situations, especially that many have woken up to the fragile nature of the job market, and the current shakiness of job security. If you are standing at this crossroad, thinking of uncomfortable changes, having tons of ideas or passions and wanting to turn them into businesses, then this episode is for you. The question is: how can you know if something you are passionate about can be a business?
What happens when you meet someone and they ask “What do you do?”. Do you spark interest or does it end with “Nice meeting you?”. If you do not want to lose a chance to sell yourself and build your business, this episode is for you.
Content Strategy is the ongoing process of translating your objectives and business goals into a plan that uses content as a primary means of achieving those goals. So for us to build a content strategy, it is important to understand: What is Content? What are the four elements of Content? Why is content king? Why is Content Strategy important in building a brand and growing a business?
I share with you the “art” of pitching your story, gain media interest, build relations, get published by guiding you through the 3 stages of media relations: The Preparation Stage, The Pitching Stage and The Follow-up and Building Relations Stage.
The evolution of marketing to men was distinct. Efforts in research to understand a man’s psyche and motivations grew and researchers made the right move to pivot from the classic questions and start asking deeper, more relevant ones.