For the longest time, when we delved into social media content strategy, we treated it…
In this article, we’ll dive deeper into how organizations can actively shape their employees’ personal brands, assess their readiness for personal brand and advocacy programs, and examine the various levels of responsibility a company takes for its employees.
When the topic of personal branding arises, it’s often associated with business owners, thought leaders, and public figures. Unfortunately, the valuable potential within a company’s workforce often goes unnoticed. It’s time for businesses to recognize the untapped potential of their employees in shaping the company’s success. Today, companies that encourage their employees to build their personal brands reap significant benefits.
In this podcast episode, we shed the light on the main elements that “humanizes” the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversion, if communicated correctly during the sales process.
As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.
Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.
What is more exciting for a business owner than having a happy loyal customer? Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it. This is the power of creating a referral program within your business. In this episode, we talk about kickstarting a referral program.
In this episode, I take you through 15 lessons I learnt during my 15 years in corporate that have impacted the person and the business you see today.
In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility… all while reaching more new audiences. Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and helping sales grow. This type of marketing comes at a much lower cost than traditional classic advertising. In this episode, we go through 10 important tips that will give you the confidence and eliminate any overwhelm you might feel about influencer marketing, as a small business owner with limited marketing budgets.
A Thought Leader is someone who is influencing the narrative by understanding what needs to be done in a specific field or topic. It is important to remember that thought leaders have a thought. In this episode, we dive into the 4 Pillars of Thought Leadership.