For the longest time, when we delved into social media content strategy, we treated it…
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer’s journey when planning your marketing strategy. In this episode, we chat about customer journey and how to map one for your business.
This is an in-depth episode, case study – giving you a deep dive into how to build a publicity plan to launch in 3 months. The strategies shared gives you a step by step actionable tactics into a PR campaign.
Email Marketing is a powerful communication channel and tool that should be a priority in any business and for all entrepreneurs, whether they are brand-new or veteran ones. In this episode, I share specific steps to outline the process of how to start email list building from scratch.
Launches are part of the growth strategy for a business. Many successful businesses alternate and mix between small and large launches in its lifetime to build on its successes and continue growing and engaging with their customers, and of course enlarge their loyal customer base by acquiring new leads. This tactic keeps the business alive, connected, and interesting to its customers and clients. If you’re planning a launch soon, avoid these marketing mistakes!
Welcome to a new season celebrating our 1st Anniversary of Let’s Make Waves Podcast. If you are planning to launch a podcast, listen to this episode, where I share 8 lessons and benefits I experienced since creating my podcast.
In this episode, I share with you a story of how felt imposter syndrome and what tactics worked for me to best handle it. So many high achievers have this secret, where they feel like their accomplishments are a result of complete luck. This pattern of thoughts, and doubt can affect anyone, regardless of their job, social status, education or experience.
Collaboration is one of the important marketing tools in your toolbox that can further grow the reach and awareness of your brand, and puts it infront of a new audience, who were not aware of your business. By definition, it is when a group of people, or a brand and a person, or 2 brands come together to work on a shared objective, project or mission.
As entrepreneurs, we know that social media is our megaphone: we use these platforms to connect and engage with our prospects, in the aim to build the trust and win them over. In this episode, I share quick and easy, actionable 20 contacting ideas that can get you unstuck now.
I love content because it’s the way we share our voice, our vision… we connect, we serve, we help and we also use it to sell. It is the tool we all use to build our image, our reputation and our status. The ultimate goal is to build our brand and build, support or grow our business. In this episode, I share with you the four elements that create good content, as well as 3 Steps that will help you create the right content for your business.