In this episode, I take you behind the scenes of what I do in the back-end of my business when it comes to content ideation, creation, batching and publishing. I share with you tips and tools I use that helps me create 5 weeks of content, schedule it for publishing…all in the first few days of every month! By sharing this with you, I want to empower you to take control of your content strategy, minimize the overwhelm that could happen to all of us, and most importantly, feel proud and accomplished by using easy-tech tools that help you with this part of your business.
Marketing frustrations are common when the desired outcomes are not reached. This is where we need to start reworking on our messaging, bringing back into focus our zone of genius, strongly mentioned in our content.
I love content because it’s the way we share our voice, our vision… we connect, we serve, we help and we also use it to sell. It is the tool we all use to build our image, our reputation and our status. The ultimate goal is to build our brand and build, support or grow our business. In this episode, I share with you the four elements that create good content, as well as 3 Steps that will help you create the right content for your business.
Content Strategy is the ongoing process of translating your objectives and business goals into a plan that uses content as a primary means of achieving those goals. So for us to build a content strategy, it is important to understand: What is Content? What are the four elements of Content? Why is content king? Why is Content Strategy important in building a brand and growing a business?