Content Strategy is the ongoing process of translating your objectives and business goals into a plan that uses content as a primary means of achieving those goals. So for us to build a content strategy, it is important to understand: What is Content? What are the four elements of Content? Why is content king? Why is Content Strategy important in building a brand and growing a business?
As a person who enjoys working from a home office for many years, I cannot deny that this set-up comes with its own set of challenges and the most one being the self-sabotage distractions. It is easy to become your own worst enemy.
I share with you the “art” of pitching your story, gain media interest, build relations, get published by guiding you through the 3 stages of media relations: The Preparation Stage, The Pitching Stage and The Follow-up and Building Relations Stage.
When I first started my consultancy, I broadened my focus and soon enough, I realized that this was a mistake. Today, most entrepreneurs find it difficult to identify and determine their ideal customer. Narrowing down your customer base seems counterintuitive, but in reality, this increases your brand exposure. In this podcast episode, I share 3 steps to identify your ideal customer and a free resource.
The evolution of marketing to men was distinct. Efforts in research to understand a man’s psyche and motivations grew and researchers made the right move to pivot from the classic questions and start asking deeper, more relevant ones.
We humans are the masters of goal setting. We have names for different goal setting occasions: new years resolutions, birthday resolutions, weight goals, lifestyle goals, and not forgetting the non-occasional ones such as project goals or business goals. Our issue was never setting a goal, but more and more research shows that reaching a goal or quitting prematurely are the challenges.
Do not look at your genes, social class or expectations from family/society; your aim is to find clarity where you can be masterful, supernova, exceptional.