In this episode, I take you behind the scenes of what I do in the back-end of my business when it comes to content ideation, creation, batching and publishing. I share with you tips and tools I use that helps me create 5 weeks of content, schedule it for publishing…all in the first few days of every month! By sharing this with you, I want to empower you to take control of your content strategy, minimize the overwhelm that could happen to all of us, and most importantly, feel proud and accomplished by using easy-tech tools that help you with this part of your business.
Marketing frustrations are common when the desired outcomes are not reached. This is where we need to start reworking on our messaging, bringing back into focus our zone of genius, strongly mentioned in our content.
The success of your personal brand or business is not based on vanity metrics of your social media following, but by engaging with an audience who is aligned with your vision. Here’s a list of 10 steps to having a quality tribe following.
Content Strategy is the ongoing process of translating your objectives and business goals into a plan that uses content as a primary means of achieving those goals. So for us to build a content strategy, it is important to understand: What is Content? What are the four elements of Content? Why is content king? Why is Content Strategy important in building a brand and growing a business?