Almost everytime I meet someone new and they find out I come from a marketing background, I get one of 2 responses. The first is: Marketing is over rated.. It is not a requirement! The second is: Marketing is EVERYTHING. It’s “the magic pill” to realizing dreams, making and growing a business. So today I am debunking 10 Marketing Myths.
Success happens with 20% effort and 80% mindset. Creating a business or a practice is hard. But, your mindset is your ally, helping you build your confidence and stop you from playing small.
Imagine how it would feel if you promote your business over and over again and and you experience your audience converting to customers regularly. Entrepreneurs like Gary Vee, Huda Beauty, Richard Branson, Oprah, experience that and have one thing in common. It is called a Personal Brand.
We all know that by sharing and publishing regularly, content serves as a tool of connection, education, or entertainment; building a bridge between us and people we want to connect with… audience who find us and stick around because we caught their attention. This episode is jam-packed with information to make content planning and filling a month’s content calendar an easy task.
The struggle that many business owners face is while they create and produce original content and move on to creating the next piece of content, they soon feel that they are running out of content ideas, or their content is not bringing-in the attention they projected. This is where repurposing comes in.
The common thread, the one thing that I have noticed about 2020 for so many people is that they all have TIME. Time to start concentrating on passions and give them their overdue attention OR time used to evaluate personal situations, especially that many have woken up to the fragile nature of the job market, and the current shakiness of job security. If you are standing at this crossroad, thinking of uncomfortable changes, having tons of ideas or passions and wanting to turn them into businesses, then this episode is for you. The question is: how can you know if something you are passionate about can be a business?
What happens when you meet someone and they ask “What do you do?”. Do you spark interest or does it end with “Nice meeting you?”. If you do not want to lose a chance to sell yourself and build your business, this episode is for you.
Content Strategy is the ongoing process of translating your objectives and business goals into a plan that uses content as a primary means of achieving those goals. So for us to build a content strategy, it is important to understand: What is Content? What are the four elements of Content? Why is content king? Why is Content Strategy important in building a brand and growing a business?
I share with you the “art” of pitching your story, gain media interest, build relations, get published by guiding you through the 3 stages of media relations: The Preparation Stage, The Pitching Stage and The Follow-up and Building Relations Stage.
When I first started my consultancy, I broadened my focus and soon enough, I realized that this was a mistake. Today, most entrepreneurs find it difficult to identify and determine their ideal customer. Narrowing down your customer base seems counterintuitive, but in reality, this increases your brand exposure. In this podcast episode, I share 3 steps to identify your ideal customer and a free resource.