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#5: Can My Passion Be A Business?

The common thread, the one thing that I have noticed about 2020 for so many people is that they all have TIME. Time to start concentrating on passions and give them their overdue attention OR time used to evaluate personal situations, especially that many have woken up to the fragile nature of the job market, and the current shakiness of job security. If you are standing at this crossroad, thinking of uncomfortable changes, having tons of ideas or passions and wanting to turn them into businesses, then this episode is for you. The question is: how can you know if something you are passionate about can be a business?

#3: Understanding Content Strategy & its importance in building a Brand and Grow a Business

Content Strategy is the ongoing process of translating your objectives and business goals into a plan that uses content as a primary means of achieving those goals. So for us to build a content strategy, it is important to understand: What is Content? What are the four elements of Content? Why is content king? Why is Content Strategy important in building a brand and growing a business?

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#1: How to Identify your Ideal Customer

When I first started my consultancy, I broadened my focus and soon enough, I realized that this was a mistake. Today, most entrepreneurs find it difficult to identify and determine their ideal customer. Narrowing down your customer base seems counterintuitive, but in reality, this increases your brand exposure. In this podcast episode, I share 3 steps to identify your ideal customer and a free resource.