As an entrepreneur, there are certain elements that you need to keep in-balance, where they work together in synergy to best represent you. Some of those elements are: a clear mission, communicating your values, identifying your USP, target audience niching, a solid and attractive offer, using the right channels of communication and a seamless customer experience. In this episode, we untangle any complicated processes and put the spotlight on personal brand mistakes to avoid this year.
Brand positioning is an absolute must for all businesses wanting to succeed. It is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.
What is more exciting for a business owner than having a happy loyal customer? Well, it is for that customer to refer their friends and family to your business and encourage them to buy into it. This is the power of creating a referral program within your business. In this episode, we talk about kickstarting a referral program.
In this episode, I take you through 15 lessons I learnt during my 15 years in corporate that have impacted the person and the business you see today.
In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility… all while reaching more new audiences. Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and helping sales grow. This type of marketing comes at a much lower cost than traditional classic advertising. In this episode, we go through 10 important tips that will give you the confidence and eliminate any overwhelm you might feel about influencer marketing, as a small business owner with limited marketing budgets.
A Thought Leader is someone who is influencing the narrative by understanding what needs to be done in a specific field or topic. It is important to remember that thought leaders have a thought. In this episode, we dive into the 4 Pillars of Thought Leadership.
There is a general uncomfortable feel and many barriers experienced by small business owners when it comes to Data. Sadly, because of these barriers, many plans and strategies are built on ‘a feeling’ or ‘hope’ or minimum information. However, as uncomfortable as this may sound, it is not difficult to build confidence when it comes to working with data.In today’s world, Data, more than ever, is playing an important role in our business.
Despite the rise of social media, email marketing is still the most effective way to boost customer loyalty and make sales online. However, getting a prospect’s email is no easy task! In this episode, we dive into 3 Strategies that can help you build your email list, starting today! Also download now FREE resource – Download 20 Lead Magnet Ideas.
What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element? This element is: Not considering your customer’s journey when planning your marketing strategy. In this episode, we chat about customer journey and how to map one for your business.
This is an in-depth episode, case study – giving you a deep dive into how to build a publicity plan to launch in 3 months. The strategies shared gives you a step by step actionable tactics into a PR campaign.