We’ve all been there, at a party or dinner, and someone turns around and asks “so, what do you do?”
The way you answer that question will either:
A: Spark interest and you start having a conversation with this new person you just met
B: Get a look, best described as “what??” from that person, who clearly has no clue what you just said. You start to explain, but the start was just not smooth
C: The conversation is over, no interest at all and ends with “Oh OK! Great, Nice meeting you.”
What happened right there is you in a position giving your “elevator pitch” and if you haven’t perfected it or thought about it well, you stand a chance of losing someone at the start of the conversation.
This happens to a lot of people, either in a conversation OR losing someone because of an unclear or uninteresting profile bio on our social media OR a weak introduction in our website about page.
It’s very easy for us the clients to sense that struggle – be it the bio looks like an afterthought or as unfounded bragging.
What any entrepreneur wants is to create a hook; interest from the visitor to read more, go through the website or social media profile, read posts or watch videos.
In this episode, I take you through a step-by-step technique that will help you perfect that elevator pitch, build your bio on all your social media assets and nail that ‘about’ page on your website.
This 4-Step exercise will hep you filter a base document, create an ‘about’ page document, build a byline document for your PR efforts and publicity, nail your bio to be used in all your social media profiles and build an elevator pitch that will attract attention and build conversations with strangers, who will be interested to hear more from you and your business.
If you have any questions or want to open a discussion about this topic, the best place to do so is in the comments section below.
If you found this episode helpful or you think it can be useful to someone you know, feel free to share it. I would love to invite you to subscribe to my podcast on Apple Podcast, where you will be notified every week when a new episode get published.
Share your experience once you try the approach. I’d love to hear from you on what worked. I’ll see you in the comments below.
Thanks for listening and we’ll touch base again next week with a new topic and a new episode.