It is uncommon to experience frustration or challenge around the process of sales, especially for entrepreneurs, as it something that doesn’t come naturally for many.
There’s a negative connotation that comes with the word, because most of us either had a bad experience with sales people personally OR have been affected by pop culture’s stereotypical portrayal of sales people.
However, sales is an important pillar in the overall health of the business, and getting comfortable selling has to come natural to business owners.
In this podcast episode, we shed the light on the main elements that “humanizes” the sales experience, and how fully understanding your target audience can be the key to creating the right brand messaging, which pushes to more customer conversion, if communicated correctly during the sales process.
This episode will cover the 3 main angles to making brand messaging work for sales: the customer angle, the brand angle and the competitive angle.
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