#37: How do you Position yourself in a Competitive Market?

Brand positioning is an absolute must for all businesses wanting to succeed.

The proof is everytime you ask for a ‘Kleenex’ instead of saying tissue papers, or wanting someone to ‘Google it”, instead of searching for something online. The proof also comes in numbers: brands that have a strong brand positioning see an average revenue increase of 10-20%, not forgetting increased customer loyalty, brand image, relatability and a clear differentiation from their competitors.

This is the power of brand positioning, which works in the same terms when it comes to business brand positioning or personal brand. 

Brand positioning is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors. 

In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.

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If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.

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Enjoy x

Rana

Author: Rana AlBasri Mouawad

I question a lot! My aim is to challenge the old mindset and open doors to creativity in life, at work and in business. We all Make Waves and I am here to help build your brand.

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