Subscribe: Apple Podcasts | Google Podcasts | Spotify | Amazon Music | Android | Pandora | iHeartRadio | RSS
Brand positioning is an absolute must for all businesses wanting to succeed.
The proof is everytime you ask for a ‘Kleenex’ instead of saying tissue papers, or wanting someone to ‘Google it”, instead of searching for something online. The proof also comes in numbers: brands that have a strong brand positioning see an average revenue increase of 10-20%, not forgetting increased customer loyalty, brand image, relatability and a clear differentiation from their competitors.
This is the power of brand positioning, which works in the same terms when it comes to business brand positioning or personal brand.
Brand positioning is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors.
In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.
- – – – – – – – – – – – – – – – – – – – – – – – – – –
If you have any questions or want to open a conversation, feel free to connect with me on my website www.RanaMouawad.com or on Instagram.
If you know someone who can benefit from the information on this podcast, please share a link with them, or on your social accounts. I always count on your help to share information about my podcast or spread the word for the benefit of other entrepreneurs.
I hope you didn’t forget to subscribe to my podcast. I’ll be honoured if you leave me a review!
CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social.
The waitlist to Personal Brand Academy is open. This 3-week digital course will help you kickstart building your personal brand now! You can sign-up HERE.