Brand positioning is an absolute must for all businesses wanting to succeed.
The proof is everytime you ask for a ‘Kleenex’ instead of saying tissue papers, or wanting someone to ‘Google it”, instead of searching for something online. The proof also comes in numbers: brands that have a strong brand positioning see an average revenue increase of 10-20%, not forgetting increased customer loyalty, brand image, relatability and a clear differentiation from their competitors.
This is the power of brand positioning, which works in the same terms when it comes to business brand positioning or personal brand.
Brand positioning is the strategic process of being intentional in positioning your brand in the mind of your customers that sets you apart from your competitors.
In this podcast episode, I take you through key elements that help you create that differentiation and building a strong brand positioning.
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CLICK HERE TO DOWNLOAD: PERSONAL BRANDING THROUGH SOCIAL – A FREE QuickStart guide with 10 strategies that can take you from not knowing where to start to creating a plan & start building your image and personal brand through social.