In this digital space and as small business owners, we cannot afford to shy away from utilizing different marketing tools that can help us build our brand and our credibility… all while reaching more new audiences.
Influencer marketing uses endorsement, product mentions, and partnerships (amongst other tactics) with individuals who have a dedicated social media following – and who are viewed as social influencers or experts in their niche.
Influencer marketing has clearly become one of the most efficient and effective ways for us, business owners, to reach potential target audience, all while increasing brand awareness and helping sales grow. This type of marketing comes at a much lower cost than traditional classic advertising.
In this episode, we go through 10 important tips that will give you the confidence and eliminate any overwhelm you might feel about influencer marketing, as a small business owner with limited marketing budgets.
These steps will guide you to work with the different types of social influencers out there with much more intention and KPI clarity.
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