What if I told you that the reason why your marketing strategy is not working to it’s full capacity is because of one very important element?
This element is: Not considering your customer’s journey when planning your marketing strategy.
What breaks the efficiency of your marketing or communications plan is building them without factoring-in the customer’s journey. It simply means your brand and business is focusing on a very small segment of the entire journey without instead of the full real experience of your customer (in relation to your business).
This narrow focus will eventually translate to executions in your campaigns that are not properly targeted.
In this episode, we dive into breaking down this journey and it’s various touch-points, as well as how to map out your customer’s journey yourself…. Keeping in-mind the journey’s 3 main phases:
- Awareness Phase
- Consideration Phase
- Decision Phase
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