Case Study: Publicity Plan to Launch a Fashion Collection (In-depth, Tactical with How-to)

Introducing to you the “Case Study” Episodes, where we go in-depth and a dive-in into a particular challenge that is facing a certain business, tackling next steps between strategies, processes, framework and tactical actions to solve that concern and cross the bridge to the desired target.

In this case study episode, we are helping a fashion designer create the right publicity plan and strategy to launch a new collection and a fashion show. Here’s a snapshot of the challenge:

This case is about a local fashion designer. She launched her business and first collection previously but didn’t have the impact that she wanted – which (as a result) impacted her sales (she didn’t gain enough publicity during the launch). 

Her PR tactics were sporadic and untimely with the launch and the collection announcement. Today, she is at 3-months prior to the fashion show of her new collection. She wants to take better decisions when it comes to publicity and PR.

What should her PR plan look like? What should she do today to get maximum exposure for her collection launch or reveal 3 months from today?

Listen to this episode to find out what should be included in her plan for all the stages of this launch, as well as important decisions and actions she needs to take in every step so as to maximize her publicity effort and brand building.

Your business might not be in fashion, but the aim of those case study episodes is to give you the common strategies and actionable tactics, as well as the thought process, for you to use in your business today.

These in-depth case study episodes will come to you once every few weeks giving you a close step-by-step analysis of next steps. The aim from these case studies is to give you not only tangible and actionable business solutions, but to share with you a thought process to tackle business challenges that affect the business and personal brand.

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Enjoy x


Author: Rana AlBasri Mouawad

I question a lot! My aim is to challenge the old mindset and open doors to creativity in life, at work and in business. We all Make Waves and I am here to help build your brand.

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