Do you have a love-hate relationship with list building ??
Well, I hope by listening to this episode, the sentiment moves closer to the love versus the hate, because Email Marketing is a tool that has so much power in it, and should be a priority in any business, whether you’re an brand-new entrepreneur or a veteran one.
Email marketing is a communication channel that brings big value to your business because email is:
- Personal: it lands in the customer’s inbox, creating a 1-on-1 connection between you and them
- Builds relations: the customer has already shown interest in you and your business by signing up, which means, they are interested to know more
- Targeted: you can share specific offers, exclusive rates and personalized content, making your messaging much more powerful
- Full ownership: Don’t forget that you own your email list versus social followers that you don’t own and do not have that kind of access and connection to
In this episode, I walk you through steps to outline the process of building an email list from scratch.
Note: There was a mention of ConvertKit in the episode. You can learn more about it here.
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