Having your story or your business news published in the media is a great achievement in your efforts to build your brand credibility and positioning yourself as an expert in your field of experience.
Over the years, I have experienced first-hand the positive effects of PR on my business and for my clients. Media relations and PR coverage is an additional tool in supporting your marketing and to getting your potential clients and customers pay attention to you and your business.
In addition to establishing credibility, this tactic supports brand positioning, develop emotional connection with potential customers and help in building a brand.
In this episode, I share with you the “art” of pitching your story to gain media interest and build relations to gain coverage, be it on-line or offline in newspapers, magazines, or on TV, radio, or even being interviewed on a podcast.
I guide you through the 3 stages to media relations: The Preparation Stage, The Pitching Stage and The Follow-up and Building Relations Stage.
You will learn:
- How to find the right media outlets suitable for your business
- How to segment and create a media list
- How to connect with media contacts such as journalists, editors, TV or radio producers, presenters, etc.
- What is Press Material and what does it include
- What is a story angle
- Step-by-step pitching tactics
- What to do if your story was not published
- How to connect and build a relationship with the media
This episode also comes with a FREE resource that you can easily download and use to support you when connecting with media and pitching your story. The FREE resource includes a checklist of what to include and what to exclude in press material.
Download the FREE resource by clicking on the download button in the box down below.
Many entrepreneurs find it easier to contract a PR agency or hire an PR professional in-house to handle their media relations.
Although this tactic might be effective for some businesses, this episode will demonstrate how you can take control of your PR and media relations personally. I want to encourage you to take handling your personal branding or business reputation into your own hands, especially in the beginning or at the early stages of your business.
If you have any questions or want to open a discussion about this topic, the best place to do so is in the comments section below.
If you found this episode helpful or you think it can be useful to someone you know, feel free to share it. I would love to invite you to subscribe to my podcast on Apple Podcast, where you will be notified every week when a new episode get published.
Share you experience once you try the approach I share with you in this episode. I’d love to hear from you on what worked for you and what did you find difficulty in executing. I’ll see you in the comments below.
Thanks for listening and we’ll touch base again next week with a new topic and a new episode.