Collaboration is one of the important marketing tools in your toolbox that can further grow the reach and awareness of your brand, and puts it infront of a new audience, who were not aware of your business. By definition, it is when a group of people, or a brand and a person, or 2 brands come together to work on a shared objective, project or mission.
Because there are many types of collaborations, creating and engaging in the right one is key to the success of the collaboration, because the outcomes have been carefully planned and calculated.
In this episode, I take you through some of the issues that can arise by not finding the right person or brand to collaborate with and also shed the light on 3 important prerequisites you need to consider before starting or seeking to collaborate with another brand.
In this episode, I also give away 3 invites to ClubHouse, the new social media platform. You can participate by following the instructions mentioned in tis episode, and sending your participation details to firstname.lastname@example.org
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If you have any questions or want to open a conversation about this topic, you can find me in the comments section or on social media. Connect with me on Instagram.
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